Advanced Google AdWords

This book does not just tell you how a feature works, it gives you strategies for using that feature. For instance, most national companies ignore location targeting. This is a mistake. Did you know you can buy a diet beer in Japan? Try selling a diet beer to Americans. You cannot buy Coke Lite in the United States or Diet Coke in Europe. Why? The words “diet” and “lite” invoke different feelings in different geographies. This book will give you strategies to determine your conversion rate and spend for different geographies, how to test different ads by geography, and how to maximize your returns in each geography where you are advertising.
Not everything is about location. This book examines how to find, measure, change, test, and implement strategies for a variety of topics, including:

• Keywords
• Ad copy
• Quality score
• Time-of-day targeting
• Testing ad copy
• Testing landing pages
• Profit by impression testing
• Account organization

- Author: Brad Geddes

- Publisher: Wiley Publishing, Inc.
- Published: 2010
- Language: English
- Format: PDF
- ISBN: 978-0-470-50023-1
- Pages: 556
- Size: 9.71 MB
- Link: Advanced Google AdWords